In early 2017, a group of coffee enthusiasts, primarily students from University, gathered in Bogor to channel their passion and hobby into a serious business venture.
This initiative enterprise has since grown and evolved into a thriving enterprise.
Coffee Alumni sources its coffee beans from various regions across Indonesia, currently focusing on beans from West Java and East Java.
Through dedication and a commitment to quality, the company has established itself as a notable player in the coffee industry.
Market
Key Timeline Goals
Revenue Model
TELKOM
UNIVERSITY
Have 32.000 Students and 970 lecturers
5 to 20 different varieties
Differing flavors, brew strengths, and different regions
Specialized coffee inventories
Priced by the cup
Ranging 20 k to 25 k per cup
Average 150 cup/day.
Customers can choose coffee to drink on the spot or take away
BRAWIJAYA UNIVERSITY
Have 62.000 Students and 2000 lecturers
5 to 20 different varieties
Differing flavors, brew strengths, and different regions
Specialized coffee inventories
Priced by the cup
Ranging 20 K to 25 K per cup
Average 75 cup/day.
Customers can choose coffee to drink on the spot or take away
COFFEE ON THE WHELLS
Direct sale of coffee products by e-commerce
Locally sourced
Reputable and recognizable vendor and/ or chefs.
May include sandwiches, bread toast, potato, pastries and cookies